Andrea Rodríguez Pabón's profile

Tanqueray Unmistakable Refreshing

Andrea Rodríguez Pabón
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gin content creation colombia branded content editorial diageo tanqueray influencer marketing Gin and Tonic social media marketing
 Tanqueray Inconfundiblemente refrescante
 Tanqueray Unmistakably Refreshing 

Context: The pandemic fueled Colombians' sense and love for all things local. We needed to find a way to enchant them into ordering their favorite Gin & Tonic with Tanqueray Ten, leveraging its citrus heart and the realm of citrus in Colombia.
Idea:Upon discovering that the heart of Tanqueray Ten is Grapefruit and that the world's sweetest Grapefruits are grown in the middle of Colombia's most important river by a pair of really mistakable twins, we created a web documentary series where they accompany us to tell their story, their connection with Colombia, and to drive its consumption alongside our #UnmistakablyTanqueray campaign
gin content creation colombia branded content editorial diageo tanqueray influencer marketing Gin and Tonic social media marketing
Frito Lab & Proximity BBDO


gin content creation colombia branded content editorial diageo tanqueray influencer marketing Gin and Tonic social media marketing
CHEERS UNMISTAKABLE REFRESHING​​​​​​​
Tanqueray Unmistakable Refreshing
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Andrea Rodríguez Pabón's profile

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Andrea Rodríguez Pabón's profile
Bogotá, Colombia

Tanqueray Unmistakable Refreshing

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